EDUCATION 

MASTERS OF PROFESSIONAL STUDIES IN BRANDING
School of Visual Arts, NYC // July 2015

The first program of its kind offering students a unique opportunity to study with some of the most accomplished branding experts today. Developed an understanding of diverse branding strategies, brand valuation and brand development; as well as investigated marketing challenges faced when creating and sustaining a brand. Important themes in behavioral science and culture were also explored in relation to branding. Recipient of the 2015 'Hope Heart' Award.

BACHELORS OF FINE ART IN GRAPHIC DESIGN, ADVERTISING MINOR
California State University, Fullerton // May 2009

Deans Honor List 2006 to 2009 // Golden Key International  Honor Society // 1st Place Best Non-traditional Advertisement 2008 Creative Competition judged by Young & Rubicam // Co-President & Art Director of 2009 American Advertising Federation National Advertising Team

PHOTOGRAPHY & ART HISTORY
Florence University of the Arts, Summer Intensive May to July 2007

INTERIOR DECORATING CERTIFICATE  
South Coast Regional Occupational Program // January to May 2004

WORK EXPERIENCE 

PACIFIC OAK CAPITAL 
Director of Marketing // July 2020 - June 2025

Founded and scaled the marketing department — evolving from a solo contributor to leading a team of internal staff and external vendors. Partnered with C-suite executives to define and execute strategic marketing initiatives that supported company growth and enhanced brand recognition across key audiences.

• Established scalable systems and internal processes, including CRM workflows and performance dashboards, enabling data-informed marketing decisions

• Developed and implemented a cross-channel marketing strategy encompassing email campaigns, webinars, website optimization, and thought leadership content

• Led company rebranding and website redesigns, significantly improving UX and online visibility

• Managed all aspects of internal and external communications, including executive messaging, corporate announcements, and client-facing collateral

• Produced and promoted webinars and virtual events to build industry presence and generate leads

• Spearheaded the selection and implementation of a project management tool to streamline team collaboration and prioritize work effectively

• Managed conference logistics and marketing presence for client, internal, and industry events

• Oversaw departmental budget and ensured alignment with business objectives.

MADALYN MARIE CREATEIVE 
Principal Visual Strategist & Design // June 2008 - Present

Partner with clients to deliver custom branding and marketing solutions including identity systems, event collateral, digital campaigns, and executive presentations.

NOTABLE CLIENTS: Pediatric Cancer Research Foundation (PCRF), Casa Teresa, Stream Realty Partners, International School of Orange County, MEDHERO, Toshiba Corporation, Irvine Company, and James Event Productions.

JLL
Senior Marketing Associate // January 2020 - March 2020

Developed marketing campaigns for commercial properties and supported key business lines, including agency leasing and tenant representation for office and industrial portfolios.

• Created property marketing strategies and collateral for clients such as Hines, CapRock, and Goldman Sachs

• Collaborated with brokers and business leads to deliver high-quality property branding, marketing materials, and messaging

• Increased local brand visibility through strategic media placements and community partnerships

STREAM REALTY PARTNERS 
Regional Marketing & Design Director // November 2017 to April 2019
Graphic Designer // July 2016 to November 2017

Led marketing operations for Orange County and San Diego offices, supporting a 30-member team and delivering strategic marketing and design solutions that strengthened brand presence across the West Coast.

• Partnered with VP of Marketing to provide strategic recommendations to executive leadership and regional partners

• Developed and executed integrated marketing and communication plans tailored to regional market dynamics

• Produced high-impact content, including press releases, quarterly market reports, corporate presentations, promotional campaigns, and video scripts

• Delivered customized marketing support for brokerage teams across diverse property types

• Ensured consistent brand representation through close coordination with cross-market marketing leads and contributed to company projects nationwide

WD, A WESTERN DIGITAL COMPANY
Sr. Graphic Designer / Art Director Marketing Communications  //  March 2016 to July 2016 Graphic Designer, Marketing Communications  // August 2009 to January 2015
Graphic Design Intern // June 2008 to August 2009

Directed visual campaigns and product launches in a global, fast-paced environment. Developed design concepts for product releases, seasonal campaigns, corporate websites, and trade shows while maintaining and enforcing consistency of brand. 

• Developed creative strategies in collaboration with brand and product teams

• Guided junior designers to uphold brand standards

• Instituted new templates and brand guidelines for consistency

• Researched and deployed project management system to streamline workflow

PACIFIC SIGN CENTER
Graphic Designer & Customer Care // June 2004 to June 2008 

Designed wayfinding and various visual aides for clients throughout Orange County, including the City of Dana Point, the City of San Clemente and Kinecta Federal Credit Union.

OTHER EXPERIENCE 

MADALYN MARIE CREATIVE  
Principal Visual Strategist & Designer // May 2008 to present

• Collaborates with high profile clients on branding and creative initiatives. Projects include creative direction,
  developing unique marketing collateral that maintains and/or realigns brand message, executive presentations,
  and custom special event collateral.
• Select clients include the Pediatric Cancer Research Foundation (PCRF), Toshiba Corporation, the
  Irvine Company, Gunn Jerkens Marketing Communications Advertising Agency, and James Event Productions.

PEDIATRIC CANCER RESEARCH FOUNDATION  
Branding & Creative Consultant // April 2013  to Present
Creative Lead, 2013 Gala Committee // November 2013
Creative Lead, 2015 Gala Committee // September 2016
Creative Lead, 2016 Gala Committee // November 2016
Creative Lead, 2017 Gala Committee // November 2017
Creative Lead, 2018 Gala Committee // October 2017

ACHIEVEMENTS 

2015 HOW INTERNATIONAL DESIGN AWARD, MERIT WINNER
Gala invitation design for Pediatric Cancer Research Foundation  

2013 PEDIATRIC CANCER RESEARCH FOUNDATION "DESIGN FOR A REASON"
DESIGN COMPETITION WINNER
Featured on 2013 "Race for the Cure" race shirts worn by over 7,000 participants  

2009 CO-PRESIDENT & ART DIRECTOR OF AMERICAN ADVERTISING FEDERATION (AAF) NATIONAL ADVERTISING TEAM 

1ST PLACE BEST NON-TRADITIONAL ADVERTISEMENT
California State University Fullerton's Creative Competition judged by Young & Rubicam Brands

SKILLS & TOOLS

STRATEGY & MARKETING

• Brand Development

• Campaign Management

• CRM & Email Marketing

• Corporate Events & Tradeshows

• Digital Strategy

• Cross-Funcational Collaboration

• Webinar Logistics & Support

CREATIVE & TECHNICAL

• Adobe